‘InicJaTyWy’ grant program for Carlsberg

Klient: Carlsberg Polska

Brief: Handling of the InicJaTyWy grant programme together with communication.

Successes:

  • 59 grants awarded totalling more than PLN 500,000 in six editions of the programme. 
  • Strengthening relationships with local authorities and organisations – working in partnership. 
  • Recognition of the programme – cyclical involvement of organisations. 

Challenges:

  • Multi-year programme, unchanged formula. 
  • Local coverage, limited number of organisations. 
  • Creativity of projects in the area of environmental education. 

Description:

Building partnerships with local communities is the essence of doing business responsibly. The InicJaTyWy programme implemented in the neighbourhood of Carlsberg Polska breweries is based on a financial grant awarded for the implementation of projects to improve the quality of life of the inhabitants of Brzesko and Sierpc. It is a programme carried out in cooperation with the local town halls, in which the winners (in an online vote) are always decided by the residents. 

Activities:

  • Updating competition documents and recruiting applicants. 
  • Lifting of the website www.inicjatywy.pl – preparation of content and supervision of the online voting. 
  • Supporting the Jury in the final selection of grantees, coordinating the signing of contracts. 
  • Monitoring of progress of ongoing projects and verification of reports. 
  • Media relations – drafting and distributing press releases, liaising with local media to promote the voting campaign. 
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