Klient: Carlsberg Polska
Brief: Handling of the InicJaTyWy grant programme together with communication.
Successes:
- 59 grants awarded totalling more than PLN 500,000 in six editions of the programme.
- Strengthening relationships with local authorities and organisations – working in partnership.
- Recognition of the programme – cyclical involvement of organisations.
Challenges:
- Multi-year programme, unchanged formula.
- Local coverage, limited number of organisations.
- Creativity of projects in the area of environmental education.
Description:
Building partnerships with local communities is the essence of doing business responsibly. The InicJaTyWy programme implemented in the neighbourhood of Carlsberg Polska breweries is based on a financial grant awarded for the implementation of projects to improve the quality of life of the inhabitants of Brzesko and Sierpc. It is a programme carried out in cooperation with the local town halls, in which the winners (in an online vote) are always decided by the residents.
Activities:
- Updating competition documents and recruiting applicants.
- Lifting of the website www.inicjatywy.pl – preparation of content and supervision of the online voting.
- Supporting the Jury in the final selection of grantees, coordinating the signing of contracts.
- Monitoring of progress of ongoing projects and verification of reports.
- Media relations – drafting and distributing press releases, liaising with local media to promote the voting campaign.