‘World Kissing Day’ for Kneipp

Client: Kneipp Polska

Brief: Building brand recognition and promotion of lip balms on the occasion of ‘World Kissing Day’.

Successes:

  • Reaching more than 377,000 Poles and, thanks to influencers, almost 80,000 who have accounts on Instagram.  

Challenges:

  • Integrating product activities (lip balms) into the ongoing ‘Naturally Happy’ campaign.

Description:

How they kiss in the morning, whether they prefer to be kissed tenderly or passionately, how to prepare for kissing and how to end a kiss, what they fear, what was their longest and most embarrassing kiss – these are some of the questions we asked Alan Andersz, Grzegorz Grzesiak, Rafał Rutkowski and Karol Zawadka, often embarrassing them. ‘The joy of kissing’ is part of the women-directed campaign “Naturally happy”, which Kneipp has been running for more than two years, showing Polish women the way to a natural happiness. 

Activities:

  • Creation of a video featuring 4 well-known and well-liked men who playfully reminded women how pleasurable an experience kissing is. 
  • Collaboration with ambassadors in the context of promoting the video. 
  • Media relations. 
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