Client: Kneipp Polska
Brief: Building brand recognition and promotion of lip balms on the occasion of ‘World Kissing Day’.
Successes:
- Reaching more than 377,000 Poles and, thanks to influencers, almost 80,000 who have accounts on Instagram.
Challenges:
- Integrating product activities (lip balms) into the ongoing ‘Naturally Happy’ campaign.
Description:
How they kiss in the morning, whether they prefer to be kissed tenderly or passionately, how to prepare for kissing and how to end a kiss, what they fear, what was their longest and most embarrassing kiss – these are some of the questions we asked Alan Andersz, Grzegorz Grzesiak, Rafał Rutkowski and Karol Zawadka, often embarrassing them. ‘The joy of kissing’ is part of the women-directed campaign “Naturally happy”, which Kneipp has been running for more than two years, showing Polish women the way to a natural happiness.
Activities:
- Creation of a video featuring 4 well-known and well-liked men who playfully reminded women how pleasurable an experience kissing is.
- Collaboration with ambassadors in the context of promoting the video.
- Media relations.